Things to Do / Attractions

Art in Paradise Da Nang

9am – 8pm / 7 days
133 Tran Nhan Tong, Son Tra, Danang
+84 (0) 236 393 1100

Da Nang’s Art in Paradise lets you come face to with King Kong, fly with fairies, take a trip through Venice on a gondolier and much, much more! This 3D Museum offers fun for all the family but grab your camera because Art in Paradise is all about photos and capturing the moment. Here’s our full guide along with some tips on how to make the most of your experience.

Art in Paradise in Da Nang

What is Art in Paradise?

Impressively run, this massive interactive visual playground spanning two floors will have you laughing out loud from the moment you enter to the moment you leave. Inside are 9 themed zones where walls and floors have been meticulously hand-painted by talented South Korean artists to create stunning optical illusions that trick the eyes into thinking you are in the scene.

Where is Art in Paradise?

Art in Paradise is located in Da Nang, 30km away from Hoi An’s Old Town and 10km away from the airport in Da Nang.

Main attractions

When visiting Art in Paradise, your first stop will be the ‘World’ zone. Here, three-dimensional paintings range from skyscrapers jutting from a wall that flattens as you pass to Time Magazine’s front page beckoning you to step in and be featured. The range is truly eclectic and while the London Beefeater, Grecian statues and old-style window displays deserve their ‘World’ inclusion, we really struggled with the ’iconic’ status of the ceiling-to-floor, half-eaten apple core. But it is fun – lots of it as zone-after-zone offers more and more eye-bending delights.

There are over 130 individual art pieces throughout the zones so if becoming a mermaid on a rock in Aqua Zone doesn’t suit you then try escaping over molten lava while being chased by a dinosaur smashing through rocks. Or, if you really want to challenge your optics, get your head served up on a platter in ‘Imagine’.

Because capturing the perfect pose is the whole purpose (apart from laughing until you have tears in your eyes), there are a series of photo suggestions at each zone and large arrows by each station not only indicating where to stand but also where to pose to get the optimum image.

Travel & Visiting Art in Paradise in Da Nang

Getting from Hoi An to Art in Paradise in Da Nang

It’s around 40 minutes by car to get to ‘Art in Paradise’ from Hoi An. We recommend you to hire a private car and driver to pick you up from your hotel and take you back when you are finished. It costs around 500,000 VND (21.40 USD) for the round trip and includes waiting time. However, you can easily take the #1 bus from Hoi An to Da Nang, for only 30,000 VND (1.40 USD) one way.

Best time to visit

As with pretty much any other tourist attraction out there, try to visit Art in Paradise in the first part of the day to avoid the crowds. Wake up early, grab a delicious breakfast and a coconut coffee in the Old Town of Hoi An and be on your way to Da Nang before 10am. Also, we suggest you to go mid-week, as it tends to be busy on the weekends.

How long does it take to visit

It takes around two or three hours to cover all nine zones depending on how long it takes you to perfect your pose and how many people are in your group. You can also go back and forth between the zones so you can easily spend 1-2 hours hanging around Art in Paradise.

What to wear for Art in Paradise in Da Nang

Since the whole experience is about making great memories and capture the moment, you might want to wear a nice outfit because you will be taking lots of pictures for sure! If you want to level things up, choose a funny t-shirt or some eye-catching accessories.


200,000 VND (8.40 USD) per adult (over 1.3m tall); 100,000 VND (4.20 USD) per child.

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Written By
Sharon Guest

Primarily a playwright, Sharon has written for magazines and newspapers in many parts of the world. The author of two books, she is also a co-founder of Hoi An Now.

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