At the heart of many a town’s culture is its central market, and Hoi An is no exception. To some, a morning spent traipsing around stacks of material and pungent foodstuffs is an ideal excursion; to others, markets are their idea of hell. But if you’re interested in a slice of real Hoi An life, of joining the locals in their search for the freshest produce, you’ve got to play the market game.


Although a market visit isn’t exactly a relaxing experience, it can certainly be a thrilling one. And with our guide to talking the talk, making the right connections and snapping up bargains (or at least avoiding getting ripped off), you’re guaranteed a better hand.


Psst…Don’t forget to check out our reviews of the various markets available in Hoi An. Happy shopping!


Market Guide


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