There are cheaper options than Be Be Cloth Shop all over Hoi An, so why do I always hunger to return? Walking into Be Be – any of its three locations across Hoi An – is like walking into a candy shop. The pastel linens in hues rarely seen around town are particularly delicious: pink, violet, lilac, lemon – take your pick, and they’ll surely have it.
A few other touches don’t hurt either: the 5-star comfort that comes with expansive, modern, air-conditioned rooms and private changing areas; the personalized service from your very own sales assistant; and the assurance that if there’s a problem, it will be fixed. But more than anything, it’s because Be Be Cloth Shop has one of the widest selection of fabrics in Hoi An.

“We are now No. 1 on Trip Advisor, and just can’t keep up with demand,” explained English expat manager, Guy, surveying the shop floor packed with tourists. “Nice dilemma,” I mused, with a covetous eye on the high-stacked shelves, wondering what they might charge to copy a shirt.
“Thirty dollars,” said the sales girl quickly – probably wishing I’d just go after deliberating for nearly an hour over two swatches of linen. Having been quoted 20 – 25 USD (460,000 – 580,000 VND) for the same quality by lesser-known establishments, I slapped down my deposit in end-of-day exhaustion and arranged to pick up the shirt the following day.
“We always do a fitting,” my sales assistant told me sweetly next day, oblivious to the irony that a fitting for a “copied” shirt was a tad redundant. Two pins somewhere on the front seemed to do the trick and my fitting was complete; my shirt would be ready to pick up the next day.
That shirt is one of my favorite items and the quality of tailoring excellent. Be Be is one tailor where you will have all your needs met and if something goes wrong, it will be addressed – just look at the feedback from Guy, the manager, on Trip Advisor. Overall, an impressive outfit!
Price guide below (all vary depending on the quality of material):
Using their material:
Dresses 45 – 75 USD
Trousers 35 – 65 USD
Skirt 35 – 85 USD
Shirts 25 – 65 USD
Suit 120 – 280 USD