Ruby Jewellery Hoi An is one of the best jewellers in Hoi An, Vietnam. Selling high-quality jewellery pieces, the company also specializes in jewellery that can be handcrafted to customer’s individual specifications.
Using 92.5% silver and gemstones sourced throughout Vietnam, ‘Ruby Jewellery Hoi An’ employs three silversmiths with experience ranging from 7 to 12 years.
‘They each make one piece per day. Customers are welcome to come back and watch them in the process of making their own jewellery piece – in fact they can watch every stage of the process if they like,’ said Mr Bryan, one of the owners.


Ruby Jewellery Hoi An also has many readymade pieces on display. Popular items include their jade bracelets as well as the silver earrings with Vietnamese symbols, charm bracelets and pendants for necklaces made with pearls (from Phu Quoc and Halong Bay), Topaz and Onyx. The Vietnamese symbol for long life is also another fashionable choice for shoppers.
‘We can design anything to specification. We have many catalogues for customers to look at for ideas and can craft something unique for weddings or other special occasions,’ Mr Bryan further explained.

But it’s not just unique designs depicting the highest level of craftsmanship and attention to detail, that makes Ruby Jewellery stand apart, it’s something that every business lives and dies on: customer service.
Ruby Jewellery Hoi An don’t just provide top-notch customer service, they take customer service to a whole new level. From the moment you walk in, you are welcomed by the friendly and knowledgeable, English-speaking staff who go out of their way to help. Ms Tam, who served us, was outstanding, taking the time to answer any questions we had about the jewellery on display and what was possible in terms of designing our own.
Not normally one to buy jewelry, I went a little daft and bought one of their most expensive necklaces. My Hoi An Now colleague got swept up in it too. Intoxicated by artistic urges and endless creative possibilities, she chose to custom-design her own ring.


During the process, my colleague’s indecisiveness was no match for Ms Tam’s jewelry knowledge and infinite patience. From black or green stones to slim or thick ring types and whether to opt for one stone versus three, Ms Tam effortlessly showcased all of the options without ever losing her composure!
Finally, the design for the ring was decided and 24 hours later, my colleagues’ beautiful and unique, custom-designed ring was delivered by Ruby Jewellery for the bargain price of 30 USD.
Thank you, Ms Tam and thank you Ruby Jewellery Hoi An, you are a gem!
Price range: 15 – 150 USD