Packed every morning with locals and the odd expat in the know, Pho 323 serves one of the best phos (pronounced ‘fur’) in Hoi An. As any Vietnamese will tell you: it’s all about the broth; broth is the soul of the dish and, at Pho 323, it’s a tantalizing meaty, sweet and sour ‘un-pho-gettable’ taste explosion.
Not everyone gets it right. But these guys know how to harness every bit of flavor from the bone to produce broth that is rich and meaty. Perfumed with the seductive scent of Star Anise, the pho at ‘323’ is distinctly sweet so may not be to everyone’s taste but for me and the hordes of Vietnamese who frequent the place, it is simply delicious!
Eating at Pho 323 is a no-frills experience: red stools made for dwarfs, metal tables and water or free Vietnamese tea to accompany your pho is what you can expect. You can also expect, due to the high turnover of patrons, fresh produce and high quality stock.
Iconic pho frequently listed as one of the Asian foods you have to try before you die, is at its best here.
Price guide in Vietnamese Dong: Pho 30,000 VND
Address: 323 Cua Dai Street
Hours: 6am – 10 am & 5pm – 9pm (every day)